BIO
Journalist ⭐️ Marketer ⭐️ STRATEGIST
A graduate of Concordia University’s Journalism program, Paris Mansouri has worked as a news anchor, reporter, producer and host for private radio broadcasters as well as the CBC. She has been a reporter for multiple television networks, and also lived and worked internationally as a writer and editor for publications in the United States, Mexico, Egypt, and Qatar.
In addition to her work in journalism, she spent over a decade heading marketing and communication teams for multinational companies specializing in technology, real estate, fashion, F&B, and entertainment.
She currently provides marketing and communication services to international clients, contributes to iHeartRadio radio stations CJAD800 in Montreal and Newstalk1010 in Toronto, and works as a television host and producer for the Cable Public Affairs Channel.
ASK ME ABOUT
leading the marketing and communication teams for over 6 companies.
creating Marketing anD communication plans for multinationals: Tech, F&B, Fashion, Real estate, sports.
seTting global public relations strategies and Overseeing internal and external PR teams.
MANAGING CRISIS FROM CORPORATE ARRESTS TO FILM PRODUCTION STANDSTILLS.
LAUNCHING A LUXURY MAGAZINE, a radio station and A TELEVISION NETWORK.
Building an international team of employees who work well together.
ADAPTING TO DIFFERING CULTURAL AND BUSINESS ENVIRONMENTS.
HOW TO INSPIRE COMMITMENT FROM YOUR EMPLOYEES.
ADAPTING TO DIFFERING CULTURAL AND BUSINESS ENVIRONMENTS.
THE LIFE LESSON LEARNED AFTER GETTING STRANDED IN THE DESERT IN EGYPT.
THE BEST EMPLOYEE EVALUATION SYSTEM.
BECOMING A RESPECTED MANAGER AFTER BEING A BAD ONE.
HOW I GOT INTO JOURNALISM SCHOOL.
SIMILARITIES I FOUND WORKING IN LOS ANGELES, MEXICO CITY, CAIRO AND DOHA.
GOING TO AN NFL GAME ALONE TO WATCH MY FAVORITE TEAM PLAY.
WHAT I LEARNED ABOUT BRAND BUILDING AND CUSTOMER SERVICE WHILE WORKING AS A MAKEUP ARTIST AT MAC COSMETICS.
entrepreneur
ComMUNICATION PARIS MANSOURI
Along with a team of experts, I help companies, brands, businesses, international organizations and entrepreneurs tell their stories.
✔️Create video and print content for websites, corporate use and social media posts.
✔️Provide social media content, marketing strategies and solutions.
✔️Organize and host conferences, fundraisers and galas.
✔️Develop and manage project structure, budget, schedule and timeline.
✔️Establish and maintain relationships with internal teams, vendors and suppliers.
✔️Plan cross platform campaigns.
MArketing
When you understand a brand and the value it brings to the marketplace, selling it becomes the icing on the cake and doing the work an absolute rush. (*more on 'selling' and not have to do it in the communication section further down.)
TELL > sell
From Billboard campaigns in Times Square, to launching magazines and TV networks, to working with the biggest names in tech and entertainment, here is some of the marketing work I have loved to do in the past 15 years:
✔️Initiated, developed and activated marketing programs and activities to cultivate leads, build brand awareness, develop customer loyalty for digital brands, websites and a television network.
✔️Responsible for brand development, combining digital & traditional marketing, website experience and events.
worked
with
✔️Spearheaded marketing operations for corporate offices in North America, Europe and Asia.
✔️Created marketing partnerships and negotiated cross-promotion and product placement opportunities with companies such as Sony Pictures, Paramount Pictures and Relativity Media.
✔️Devised traffic growth, user base development and advertising strategies with teams from Google, Facebook, Yahoo!
✔️ Responsible for creating international teams: hiring and developing global staff.
✔️Managed multiple external public relations and marketing agencies.
✔️Responsible for product development and managing corporate investment opportunities.
✔️Created brand guidelines for websites, apps and television programming.
✔️Created best practice guidelines for corporate and consumer brands.
✔️Planned and managed 8-10 international trade shows, conferences and events annually.
✔️Approved and oversaw trademark and partnership proposals.
✔️Developed and managed project structure, budget, schedule and timeline.
✔️Established and maintained relationships with internal teams, vendors and suppliers.
✔️Managed a multi-million dollar marketing budget.
communication
WHEN YOU spend your entire career learning how to tell A story, you never have to 'sell' again. you become an expert at telling that story with words and images, a master who can adapt both to any platform and make audiences and potential customers fall in love.
captivate > convince
Working in communication has allowed me to apply journalism skills in the most strategic ways. It is an industry I never planned on entering, but have absolutely thrived in. As a senior executive, nothing has been more thrilling than assisting in the creation and development of an internal corporate story and its external image. Here are some of the skills and experiences I acquired over the past 15 years:
✔️Hired, managed and developed an international team of employees.
✔️Responsible for planning, writing, editing, and production of press releases, corporate newsletters, press releases and annual reports.
expertise
storytelling
crisis communication
business development
international campaigns
brand/product launches
media training
corporate expansion
branding
employee development
team building
content creation
event management
✔️Created print, digital and video communication material for companies in following sectors: technology, entertainment, hospitality, fashion, real estate development, property management, marina management, infrastructure and utilities, energy industries and hydrocarbon downstream manufacturing.
✔️Managed internal and external communication for projects with The Trump Organization, Nikki Beach, and Gordon Ramsay Mediterranean Doha, among others.
✔️Directed internal and external communication strategy for over 10 mergers and acquisitions.
✔️Created communication documents for a holding company in the Middle East and its 16 subsidiaries.
✔️Worked side by side with multiple legal teams during international lawsuits.
✔️Led crisis communication initiatives during multiple international incidents involving employees and brands.
✔️Acted as an ambassador for companies by being a first point of contact for any marketing, PR or sales enquiries generated internationally or at B2B and B2C events.
✔️Created a multi-tier corporate social responsibility platform, which included advocacy work, financial donations and a corporate volunteering program.
✔️Worked directly with CEO and C-level executives to develop internal and external corporate communication strategy.
✔️Planned media campaigns, communication strategies and public relations plans.
✔️Provided media training and interview preparation for senior executives.
✔️Created, developed and managed multiple corporate websites and social media accounts.
✔️Provided social media content, marketing strategies and solutions.
✔️Determined and created best-suited collateral for various activities (hosting, gifting, brochures, press kit packages etc.).
✔️Organized and hosted conferences, fundraisers and galas.
BROADCASTing
There is truly no greater gift than someone sharing their story with you and trusting you to share it with the world.
My career in broadcast began in television over 15 years ago. I started out as an entertainment reporter and in that first year had the chance to interview Britney Spears, Robert De Niro and members of N’Sync and Backstreet Boys. I was hooked but had no clue what amazing turns my career would take. I transitioned into radio a few years later and have since played multiple roles for various networks. From reporter, to producer, to newscaster, to host and foreign correspondent, here is a look at my career in TV and radio:
✔️Current contributor to The Nightside on CJAD800 in Montreal and Newstalk1010 in Toronto. Host of a technology segment called Cross Media Connoisseur.
Listen here.
✔️Fill-in host and contributor on Passion with Dr. Laurie.
✔️Contributor: The Exchange (social, political commentary).
✔️Co-Host of a weekly segment called Ladies Night (social, entertainment commentary).
✔️Host of Real Property Radio (real estate and the law).
✔️Host of The Dinner Rush (food program with celebrity chefs David McMillan and Fred Morin).
✔️Host of The Next Gang of Four (social and political commentary).
✔️News Anchor: responsible for writing, packaging and reading the news and sports for live broadcast.
✔️Reporter: packaged and voiced news stories.
✔️Producer: research and develop content for live/call-in talk shows.
✔️Responsible for booking interviews and guest line-up under tight deadlines.
magazines & newspapers
We all have a first love. Mine is writing. I was an avid reader as a child and that translated into putting pen to paper myself. It started as writing short stories and plays in grade school and over time morphed into sharing the stories I was privileged to hear about as I studied journalism and started my career. My first bylines appeared in school newspapers and were eventually published in Montreal area publications. Ultimately, I found myself in the international space - my version of the big leagues. Not only did I write for acclaimed publications, but I was also afforded the opportunity to create a luxury magazine in Qatar. From name, concept, content and vision all the way down to paperweight, promotion and distribution … creating isola Magazine remains a career highlight. Below is an overview of my career working in newspapers, online publications and magazines:
✔️ Co-founder of isola Magazine: a monthly fashion and lifestyle publication. It was sold in the Middle East and was also chosen to be the official on-board publication for Qatar Airways.
✔️Delivered complete re-design of a corporate publication, turning it into a nationally distributed monthly publication.
✔️Simultaneously maintained editorial and print calendars for two monthly magazines.
✔️Wrote, assigned and edited content for international magazines.
✔️Recruited and managed employees and an international team of contributors and freelancers.
✔️Conceptualized advertising and market introductions for luxury fashion and hospitality brands.
✔️Responsible for creating and overseeing production and management of photo shoots.
✔️Assigned and edited content on various topics: fashion, beauty, travel, arts, architecture and fine dining.
✔️Responsible for researching, interviewing and writing editorial content.
